Video marketing tools have taken center stage in the world of digital marketing. This is because video content has quietly and quickly become the undisputed king. Videos capture attention and deliver information in a clear and engaging way, which is far easier and faster for the brain to process than plain text Various video marketing tools are available to assist you with these. 

Let’s say you’re explaining the features of a complex product or promoting a product launch. Video marketing is a powerful tool for achieving your goals. Yes, creating a high-quality video may be an uphill task, especially if you don’t have a relevant background. For this specific reason, user-friendly video marketing tools like Vyond and Renderforest are designed. These tools, regardless of technical expertise, enable and aid anyone and everyone to create professional-looking videos.

But which tool is right for you? Let’s find out by exploring the features of each tool:

Vyond: 

Focus and strengths:

Vyond is designed to create explainer videos, product demos, and presentations with the aid of animation. Instead of needing to draw everything by yourself, Vyond offers a pre-installed library of built-in characters and scenes that you can customize to fit your requirements. You can change the way the characters look and what actions they perform, allowing you to create unique and engaging videos.

Ease of Use:

Vyond is known for its user-friendly approach to animation creation. One of its key strengths is the drag-and-drop interface. This means you can build your animation scene by literally dragging and dropping elements like characters, props, and text boxes wherever you want them on the screen. This is intuitive and easy to learn, making it accessible even for those with no prior animation experience.

Features: 

Vyond isn’t just about pre-made characters; it takes character animation to the next level with in-depth customization options for appearance, expressions, and movement, allowing you to create relatable characters that grab your audience’s attention. On top of that, Vyond offers features like screen recording for a personal touch, lip syncing for realistic dialogue, and advanced audio editing.

Collaboration:

Vyond boasts collaboration features that empower teams to work together seamlessly on even the most intricate video projects. Vyond’s shared workspace and centralized feedback features keep everyone on the same page, streamlining communication and revisions. This collaborative approach streamlines the workflow, boosting efficiency and speeding up project completion times.

Pricing:

Vyond has tiered pricing plans. The most basic plan starts at $49 per month. Pricing increases with additional features and user access.

Renerforest – 

Focus and strengths:

Renderfoest specializes in a broader range of video formats. Renderforest offers a diverse library of templates for intros, outros, social media videos, and more. It prioritizes speed and ease of use, making it ideal for creating quick, visually appealing content. 

Ease of Use:

A lack of design experience may hold you back when it comes to video marketing. Renderforest is the answer. Its user-friendly interface makes it easy to navigate, and its library of pre-made templates provides a jumpstart for your creative projects. This is perfect for busy business owners who need to create explainer videos or social media content, content creators who want to add some polish to their work, or even designers who need a quick and easy way to prototype their ideas. 

Features:

Renderforest focuses on making video creation accessible to everyone with its speed.It boasts a vast library of templates for all sorts of videos, from explainers to intros and even music visualizations. Plus, Renderforest offers smooth scene transitions, lets you integrate stock footage and music, and even provides basic editing tools for trimming and cutting your video. It’s a great choice if you prioritize ease of use and getting your video created quickly.

Collaboration:

While the free plan limits collaboration, upgrading to Renderforest’s paid tiers unlocks teamwork features. Renderforest caters to both solo creators and teams. While the free plan limits collaboration features, paid plans allow your team to jump in. share projects in progress, provide feedback directly on the video, and ensure everyone stays on the same page. It might not be as in-depth as Vyond’s collaboration features, but it can still streamline video creation for small teams.

Pricing

A free plan with limited features and watermarks is available for basic use. Paid plans start at $14.99 per month and offer increased export options, project length, and branding tools.

Which Tool is Right for You?

A Few More Considerations:

Learning Resources: 

Both platforms offer tutorials and user guides to help you get started. Vyond’s extensive customization options might require a more in-depth exploration of its features.

Integrations: 

Consider any integrations important for your workflow. Vyond offers integrations with popular tools like Google Drive and Dropbox, while Renderforest might not have all the integrations you need.

Free Trials: 

Both Vyond and Renderforest offer free trials, allowing you to test-drive the platform before committing. This is a great way to get a feel for the interface and features before making a decision.

Conclusion

There is a wide spectrum of free and paid video marketing tools available in the market. It is needless to mention that the best video marketing tool would be the one that helps you create impactful videos as per your requirements. The better way to choose the tool is by experimenting with both Vyond and Renderforest. By doing this, you’ll gain valuable insights into your own workflow and preferences, ultimately leading you to the perfect video creation partner for your brand.

Also Read: Choosing the right UX Prototyping Tool