Today, the internet, including keyword research tools, has become a basic necessity in our lives. We reach out to the internet for answers to anything and everything we need help with. In other words, the internet has become an essential tool for various aspects of our lives. 

Having said this, have you ever thought about how we get the answers that we are looking for? That is where ‘keyword’ and keyword research tools comes into play. Imagine you are looking for a specific location for a vacation. If you simply type vacation in the search bar, you are not likely to get the answers that you are looking for.

Instead, when you type in a specific question like ‘best place for vacation in Europe in the month of…’ then, you will be presented with more specific and direct search results that will give you assistance in going ahead with your vacation plans. 

What is a keyword?

A keyword is similar to the question that you use to look for information online.

The process of identifying the words or phrases that people would use to look for information on the internet is known as keyword identification. Keywords are similar to clues that help search engines (e.g., Google, Bing) understand what you’re interested in and use it to display the most relevant results.

Search engines look for websites across the internet to match the words or phrases that you have typed in the search box.

What are keyword research tools?

Keyword research tools are your online assistants. They help explore what people are searching for on the internet. Let us take an example. When opening a new restaurant business, you would want to know what kind of food people are craving. Keyword research tools work as market researchers that gather helpful information. This helps in understanding the target audience. By understanding these search queries, you can tailor your content and website to connect with your ideal customers and attract the right kind of traffic to boost your online presence. 

Let us now talk about the top 5 keyword research tools:

1. Moz keyword Explorer

Moz offers great assistance in finding the best words for your website. 

Some tools might give loads of information; Moz, on the other hand, is designed to focus on important and relevant things. With Moz, you get the key metrics you are looking for. Anyone who wants to improve their website’s search ranking will benefit from this feature. 

Pros:

• Easy-to-understand factors to help you choose the right keywords.

• Data presentation is done in a user-friendly way.

Cons:

• The data provided is limited compared to other tools.

• The free version has a limit of 10 queries per month.

2. Semrush

This tool offers extensive keyword data and in-depth analysis, including SERP features and competitor research. Semrush is preferred by a lot of users as it stands out with its variety of keyword research options. It is not only the basic word search volume, but it also offers tools for tracking website rankings, exploring new keywords, conducting competitor’s analysis, and looking for hidden keywords in the Google search engine.

Pros:

• Extensive keyword data with detailed insights for informed decisions.

• Comprehensive set of features to assist keyword research.

Cons:

• It might be a little confusing for new users.

• Upgrading to a paid version may be expensive.

3. Google keyword planner:

Google Keyword Planner is the best tool when it comes to Pay Per Click (PPC) advertising. This tool has two unique features: one is extensive keyword research and in-depth research on search volume, and the second is exploratory keyword research. At the same time, Google Keyword Planner has ‘keyword ideas’, a feature provided by many other leading keyword research tools.

Pros: 

• It is free to use; Google Ads subscription is not necessary.

• It helps you find keywords based on your website’s content.

Cons: 

• Limited assistance is provided for organic keyword research.

• Estimating ad costs is a challenging task. 

4. Ahref – Free keyword generator. 

Ahref keyword tool is best for link building for your content. The tool shows a handy metric called “traffic potential” next to the search volume for each keyword. This brings both the results of how many people are searching for a keyword each month (search volume) and an estimate of how much traffic a website might get (traffic potential).

Pros: 

• It delivers clarity on user behavior.
• Fine-tuning keywords to find better linking opportunities

Cons:

• The user interface can be a little complex for new users.

• The upgrade may be expensive. 

5. Keyword Tool.io

This keyword research tool uses the Google autocomplete feature to generate a wide range of relevant and long-tail keywords. Long-tail keywords are longer, similar to a complete sentence. They are more specific phrases that are used to search online. 

Pros: 

• A free version is available for use.

• Using Google Autocomplete provides more closely relevant keywords.

Cons:

• Does not offer competitor analysis.

• More useful features like search volume and trend analysis are available only in the paid version.

Conclusion

The world of keyword research is challenging. Finding the right keywords may be a daunting task. Using the right tools available at your disposal will prove to be an effective asset for attracting the target audience. Choosing the right tool will depend on your budget, experience level, and specific needs. 

Remember, keyword research is an ongoing and ever-evolving process. Keeping up with upcoming trends, analyzing, exploring, and altering the strategy as and when required will get the desired results for your website rankings.

Also Read: Top 7 Video Marketing Tools