Video Marketing as the term suggests, is about marketing the product using videos instead of text and images. Video marketing works for social media in the same way that a TV advertisement works as opposed to printed advertisements (for example a newspaper ad).
The top 7 Video Marketing tools that are making a difference in the digital marketing sphere in 2024.
1 Adobe Express
This tool comes with several inbuilt templates specially designed for social media-friendly videos. You get a wide range of options for storyboards, layouts, and themes. Using Adobe Express you can create compelling videos for marketing your products.
2. Filmora
Filmora comes with a lot of features for free that can be used to adjust color effects, video speed, brightness, and contrast of the video. It also offers voice-over and audio mixer options to enhance the effectiveness of your video.
3. VidIQ
Keyword Research, Competitor Analysis, Video SEO Optimization, and Social Media Integration are some of the highlighted features VidIQ tool. VidIQ provides great assistance with an intelligent mix of technological and human expertise to video creators to grow their reach, engagement, and channel growth.
4. Biteable
Biteable comes with stock footage to be reused while creating the video. With drag-and-drop editing and pre-made templates, this is one of the easy-to-use tools for video creation and marketing.
5. Canva
This is one of the most widely used software across the world. Canva provides a spectrum of pre-designed videos that can edited for free to create a video of your design. You can upload and mix your media with already available templates and create a video that is no less than a professional video.
6. PowToon
PowToon has a library of animated video templates. These can used and edited to create a video by customizing fonts, music, colors, illustrations, animation, custom characters, and other graphics for a personal touch.
7. Animoto
Animoto is a user-friendly, no-cost platform. This tool is designed for educators, students, and administrators who can videos effortlessly. This tool helps in generating and distributing videos for educational settings, parental engagement, and beyond, without the need for any downloads.
There are some unique advantages of video marketing:
1. Audience engagement in a personal way:
Businesses can connect with their target audience by replicating situations that are experienced in day-to-day life. This creates a personal connection with the customers.
2. It is more attention-grabbing by using funny, informative, or touching content:
Videos give the flexibility to create content with the use of audiovisuals. These audio-visuals are far more effective than the mere text advertisement.
3. Tell more in a short time:
Videos convey more information in less time as compared to text. This is because it engages multiple senses simultaneously, enabling both showing and telling at once.
4. Search Engines prefer video content:
Search engines prioritize video content when website rankings are done. Sharing videos and blogs on social media and embedding them on your site enhances visibility for your target audience during relevant searches.
5. Videos get shared:
When people find a video ad engaging or useful, they often share it with their social media followers. Twitter users alone share over 700 videos every minute, leading to a significant increase in your video’s reach.
Conclusion:
Video marketing has become an integral part of digital marketing in today’s business world. There are several video marketing tools available on the internet in both paid and free versions. It is up to you to choose the best tool as per your requirements and budget to achieve your marketing goals.
Also Read: 8 Video Marketing Trends that Every CMO Should Know
